Amaranth Collection is a boutique that is making it's name as one of the best in Tulsa shopping. We also strive to be one of the best and most affordable online boutiques. Located in a quaint and quiet location just off of 71st street between Memorial and Sheridan, we offer our customers a relaxed and welcoming shopping environment. Amaranth Collection is a place where you can get a valuable shopping experience without the high price tags. You won't find yourself being bombarded by our stylists when you shop at store. We hold it in high regards to let our customers shop in peace with the option available for personal styling help by any one of our shop girls. Your shopping experience is important to us, please send any feedback that you would like to share to liz@amaranthcollection.
About the Owner:
From a young age, I always knew I wanted to be a business owner. My parents taught me the value of hard work and compassion, therefore I knew that whatever I did in life I wanted it to be fueled by purpose and passion. I studied communication in college, focusing on interpersonal relations and public speaking. I knew whatever it was I was going to do had to involve people. From the time I was 15, I competed in pageants. Yes, it was my own choice. No, it was not toddlers and tiaras style. ;-)
My parents always taught me not to look at the crown as the end point, they told me whatever money was spent or time was invested, it was an investment in my future endeavors. Win or not, I was going to have a successful end result. It helped me use every opportunity to the fullest and learn from experience while I was young.
In 2010, I dabbled with the idea of creating my dream, owning my own business. It wasn't until 2011 that I jumped into the entrepreneurial world with both feet. With my degree and my passion for all things pretty, I started doing image and communication consulting for pageant contestants. Coaching included interview, wardrobe styling, and working as a freelance makeup artist. My spark of passion was ignited to a roaring firey passion for what is now Amaranth Collection. Helping people and working in the world of fashion and beauty? Yes please!
In January 2012, after many, many, many tag along trips to assist in finding wardrobe and jewelry I decided to convert the front of my office space into a full apparel and accessories boutique where I could help pageant contestants and other women who wanted great wardrobe and jewelry. If you ever visit the store, visit Facebook, or click around on this website you'll quickly find out this is not a "tell you that it looks great even when it's hideous" business. I'm here to help you, I want you to look your best and I'm not doing my job if I'm not giving you the best outcome of styling options for YOU. There's not one box everyone fits into, each individual is unique and should be styled accordingly.
I absolutely love what I do, I love my customers, and I feel like the luckiest gal around to be able to own a store surrounded by the kindest and most inspiring people I have ever met.
If I'm not at my store, you can usually find me lounging at the lake or spending time with my sweet husband.
If you are reading this page, thank you for being a wonderful customer. I value your investment in our brand and our dream to bring the world an online boutique that is just as good at customer service as it is at bringing you the cute accessories and affordable clothing.